One rule for the BBC, another for commercial broadcasters?

Tue, 23 Mar 2010 12:44:06 GMT

You’d have thought that linking from a website to another website would be a basic principle in building websites. Even the BBC seems to agree – its’ latest Strategy Review states that “BBC Online will be transformed into a window on the web with, by 2012, an external link on every page and at least double the current rate of ‘click-throughs’ to external sites.”

Except OFCOM, the commerical broadcast regulator, has reprimanded GMTV for essentially linking to another website from its’ main website.

During a broadcast, viewers were invited to apply for free gym passes via GMTV’s website. Once they got there, they were told to click through to moneysavingexpert.com to pick up the gym passes. Ofcom said this is effectively promoting Lewis’s business and breaches rule 10.3 of the broadcasting code which states products and services must not be promoted in programmes.

Hrm…

Mirrored from almost witty.

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On Ukraine’s Got Talent tonight…

Thu, 13 Aug 2009 11:30:12 GMT

a woman who paints with sand. But it’s amazing. And far more interesting and unusual than a plain woman who can sing, or a breakdancing fourteen year old.

(spotted via article_dan, who had interesting musings about art versus advertising)

Mirrored from almost witty.

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almostwitty

One rule for the BBC, another for commercial broadcasters?

On Ukraine’s Got Talent tonight…