Social networks deciding who our friends should be? Only on Yammer

Fri, 22 Oct 2010 12:36:34 GMT

Imagine you logged into your social network of choice (Facebook, Twitter, LinkedIn) and discovered that your list of friends and contacts had been changed by the social network to reflect who THEY thought you should be following, as opposed to who you had chosen.

That’s exactly what seems to be happening with Yammer, a social network aimed more at intranets and behind company firewalls.

Having used Yammer at work to have a vague idea as to what colleagues across the company are doing and interested in, they decided to send me an email this morning saying that as “My Feed” followed everyone, they were going to unilaterally unfollow everyone on my behalf.

Well, I don’t want that to happen. But helpfully, the only way – it would seem – to protest this decision is to make a meagre posting on their uservoice customer forum.

Disgraceful behaviour.

Mirrored from almost witty.

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Social networks deciding who our friends should be? Only on Yammer