When radio rebranding doesn't quite work...

[almostwitty]

If you're the kind of person who follows radio stations or listens to Virgin/Absolute Radio, you can't have failed to notice the recent rebranding, emphasising the fact that it's now Absolute Radio.

Unless you're a relative of mine, who thought that the renaming of the radio station was a temporary sponsorship deal with the vodka manufacturers, and that it'd go back to being Virgin Radio in a week or so...

Comments

[madmosh-uk.livejournal.com]

This despite the vodka being named "Absolut"... (no "e").