How do you get a gorilla to sell chocolate?

So skarlettfever sends me a link to a commercial with the enigmatic title: "Cadbury Gorilla".

And my half-tired brain runs off into a half-formed rant about stupid marketeers and how in a desperation for anything to hit the muddled brains of the consumer masses, they've probably resorted to the Alan Partridge method of filming anything and somehow hoping it sticks.

My brain continues to rant in my head as I watch the video, which is taking on a weird fascination with the gorilla's eyes, hair, nose and mouth. Then comes the money moment, and I smile, ashamed as I am sucked into yet another amusing televisual moment...